Journal
Notes from the build
How Fizz is being made, written down as it happens. Decisions, mistakes and the reasoning behind both.
The pledge3 min read
Five per cent, and what that actually means
Percentages are easy to print and hard to verify. Here is the number, what it is a percentage of, and when it moves.
Design3 min read
The crest is the logo
Fizz spent a while with a wordmark and a crest doing the same job in different places. Only one of them survived.
Production3 min read
Why Drop 01 is one garment
A first collection is a good place to be ambitious and a terrible place to be broad. Drop 01 is a single jersey in five colourways.